Interaction Design is about what is happening behind the screen,
realised through the loop/relationship between human action and computer
reaction. Its material is the closed loop.
Users are deprived of the rich, idiosyncratic fullness of their
gestures. [...] The mindless act of scrolling is analogous to the
repetitive operation of assembling parts of a product in a factory.
Whereas the worker doesn’t leave their position, the user doesn’t leave
the page. [...] The platform-factory is smart and dynamic, the
user-worker is made dumb and static.